Meet the online store that’s revolutionising the way that black women shop for their haircare needs.
All Shades Covered ( is the new beauty destination for Afro-Caribbean women, providing high quality 100% virgin hair extensions and specialist hair care products available at the touch of a button...

Forget the endless waiting and anxiety of whether your hair extensions will be good quality, the right colour and even arrive on time. No more multiple store visits to stock up your bathroom cabinet. At ASC, your hair order can reach you the next day, if you choose and you’ll find over 17 brands specifically for Afro-Caribbean hair.

The beauty brainchild of co-founders Tommy Williams and Sanmi Ogunmola, who were placed on the Forbes 30 under 30 2017 list, ASC was inspired by the females in their lives who were massively underserved by the high street with their struggle to find quality products and efficient customer service.

“We believe every woman deserves to have a positive and transparent shopping experience when it comes to beauty and we created ASC to do just that,” says Tommy. “Unlike most hair extension vendors, we o er next day delivery, a 30-day return policy, complimentary shipping on all hair extension orders and a level of customer service which has been missing from the industry”.

Insider Info: ASC hair extensions have gone through rigorous testing by a team of hair stylists who understand exactly what this customer base is looking for and can guarantee premium quality every time

At ASC, you’ll find a growing range of virgin hair extensions including kinky, straight, body wave, curly, closures, frontals - with a new dye service launching Summer 2017.
The innovative store also has an extensive range of hair care options that include shampoos, conditioners, oils and hydrators, as well as styling and treatment products, tried and edited with Afro-Caribbean hair specifically in mind.

ers bespoke wigs which customers can order how they would like, including their preferred hair texture and dyed colours. They can choose from the options provided on the website and upload a picture of how they want it to look. It is then made by ASC’s community of entrepreneur hair stylists and they will receive the full wig within 7-10 working days.



Visit ASC:

Follow ASC on Insta: @allshadescovered #allshadescovered